Central Park Hotel
A full rebrand for Central Park Hotel in London — repositioning a characterful property as a stylish, contemporary destination right in the heart of the city.
Central Park Hotel is a well-established property located in Queensway, London — right on the doorstep of Hyde Park. The brief was to reposition the hotel as a stylish, contemporary destination while keeping its warm, welcoming character intact. As Senior Designer and Art Director, I led the full creative process — from brand strategy and positioning to visual identity and final artwork.
The design draws inspiration from the hotel's location and the greenery of Hyde Park, combining a refined logo, modern typography, and a sophisticated colour palette to balance elegance with approachability. The identity was rolled out across signage, stationery, guest materials, and digital platforms. I also created bespoke artworks designed specifically for the guest bedrooms and bathrooms, adding a layer of personality and cohesion to the overall guest experience.
Client
Central Park Hotel
Developer
Karrada
Scope of Work
Visual identity, brand, stationery, strategy, positioning, tone of voice, vision and mission, brand guidelines and digital marketing.
Deliverables
Branding: Creative direction, brand, strategy, visual identity, artworks, signage look and feel.
Interior Design: Layout optimisation, FF&E selection, finishes selection, detailed drawings, CGIs, site visits, inspections, mockup room and dressing.
Artworks
Formato
Location
Queensway, London, UK
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